Plume - Flowers & Chocolate
Plume is a flower boutique that offers quick delivery of personalized gifts for a close friend or a partner. Their wide selection of exotic flowers, Belgium chocolate and luxurious identity makes them stand out from the rest of the flower boutiques.
Objective
The goal was to create a visual identity along with print and online materials that were simple, beautiful and most importantly, luxurious. The identity had to differentiate itself from competitors with its uniqueness.
Challenge
Implement exotic flowers into a simple, clean and somewhat geometric logo.
Solution
The logo simplifies the exotic plumeria flower (also known as
frangipani) just enough to remain recognizable. Geometric shapes were
then added to give the mark a stylized look, some of them inspired by
the hibiscus' most recognizable feature: its long central style.
After lots of brainstorming, many more concepts, testing and fixing,
the logo was born. It consists of elegant and unique typography
complemented by a simple and luxurious mark.
