Quake

Quake is a concept visual identity project for a bold, streetwear-inspired energy drink brand.

Skills
Logo & Visual identity
Label design
Built
MAR 2023
Quake logo: the word 'QUAKE' in bold black condensed capitals over a red spray-paint splatter with paint drips running down, on a white background. Banner mockup: hanging banner in a dark industrial space, showing two floating energy drink cans: an Elderberry, and a Strawberry Quake can. The tagline below reads 'Which team are you on?'

Quake Energy

Quake is an energy drink company, starting off with their signature flavors: strawberry and elderberry. Their strong fruity flavors, bold and unique identity, as well as their high-quality recipe make them stand out from their competitors.

Objective

The goal was to create a visual identity along with print and online materials that were bold, brave, and most importantly, typography-centered.

Challenge

Align the brand's visual identity with a style most common in streetwear: street.

Solution

Design bold, typography-centered print and packaging materials accompanied by a single accent color to fit the desired feel.

Quake logo variation: the word 'QUAKE' in white outlined capitals on a solid black background. Brand style guide showing the typefaces Bebas Neue (headings) and Montserrat (body text), with the color palette: White, Mikado Yellow, Poppy Red, and Black Two black Quake energy drink cans, Elderberry with yellow accents and Strawberry with red accents, tilted and overlapping against a black background with yellow and red spray-paint splatters behind them. Two black Quake business cards on a white background with a large red spray-paint splash and drips behind them. The front shows the outlined 'QUAKE' logo; the back shows the logo repeated in a stacked pattern alongside contact details. Social media mockup: a smartphone displaying a Facebook post from 'Quake' asking 'Are you team yellow or red?', with the can artwork. Flanking it are a yellow Elderberry ad and a red Strawberry ad, each with cans and black spray-paint marks over repeated outlined flavor names. Poster mockup: two posters pasted on a concrete wall: a yellow Elderberry Quake poster with three cans and black spray paint, and a red Strawberry Quake poster with one tilted can and black spray paint. Both have the flavor name repeated in outlined letters across the top.