Your eco idea

Digital marketing campaign concept for IKEA, built around the idea that sustainable living is easier than it seems.

Skills
Illustration
UI / UX
Built
AUG 2023

This is a concept project created for educational purposes and is not affiliated with IKEA.

Brief

IKEA offers a growing range of sustainable products for the home. The goal is to show that anyone can live more sustainably, starting with small things at home.

Conceptualize a digital marketing campaign with a mechanism of your choice with the title “your eco idea”.

Problem

Sustainable living seems difficult, and many people don't believe they can change anything on their own. This is especially true at home, where everyday responsibilities already fill our time.

Your eco idea

Living sustainably is easier than it seems, and it starts with small things at home. Anyone can be part of the change, and every small step helps the planet.

Share your ECO IDEA in a short video or photo on Instagram or Facebook, tag @ikeabulgaria, and get 20% off your next sustainable IKEA product.

Key visual

Poster reading 'Your eco idea for a better life'. An illustrated pink garden lamp with blue solar panels on top stands on an orange table. A product card shows the same lamp along with it's name and price, next to the IKEA logo.

Activation

Direct

Saving money with a one-time 20% discount on a sustainable IKEA product in exchange for a social media post.

Indirect

Landing page

Wireframe of the landing page
Landing page: header reads 'Your eco idea for a better life. Together'. beside the illustrated solar lamp and a product card. Below, a photo of upcycled cans and containers used as wall planters accompanies the 'Share your eco idea' section, which offers 20% off a sustainable product for a social media post. Three more photos show a kitchen faucet, a solar lamp and a battery charger, each with a short explanation on how they save resources and money. A 'See all sustainable products' button closes the page. Mobile-style menu panel open over the landing page.
Slide 1: 'Your helper in saving electricity'. An illustrated pink solar lamp sits beside it's own product card. Slide 2: 'Did you know that solar panels work even in indirect sunlight?' beside a large orange question mark. Slide 3: 'Your helper in saving water'. An illustrated yellow faucet sits beside it's own product card. Slide 4: 'Did you know that IKEA faucets use 50% less water?' beside a large purple question mark. Final slide: 'Share your eco idea', with a 'Learn more' button and the IKEA logo.